Travel and Tourism
Help accommodation providers, tour operators and travel businesses organise booking enquiries, consultation requests and customer follow-up.
See the travel and tourism approachMarketing, Advertising and Promotions
Reach More Potential Customers With Planned Promotion.
We plan campaigns, produce content and creatives, and coordinate advertising and distribution, including through 263 Ads Zimbabwe, so more of the right people hear about your business.
When Not Enough People Know About Your Business
Promote your business through planned marketing activities designed to increase awareness, reach relevant audiences and generate enquiries.
Signs you need this
- Few people beyond your existing customers know what you offer
- Social media is posted irregularly, without a plan
- Promotions are designed in a rush and look inconsistent
- You cannot tell which promotions people responded to
How we approach it
- 1We agree the objective, audience, channels and budget for each campaign
- 2Content and creatives are produced for your approval before anything goes out
- 3Campaigns are distributed through suitable digital and community channels, including 263 Ads where it fits
- 4We track enquiries from each campaign and recommend what to change next time
- Stage 1: Attract
Campaigns, content and websites that bring in enquiries
- Stage 2: Engage
- Stage 3: Convert
- Stage 4: Manage
What we deliver
Potential deliverables
More opportunities to reach prospective customers and generate measurable interest in your products or services. Your scope is agreed in writing before work begins, so you only pay for what you need.
Channels, advertising spend, distribution, creative volume and reporting depend on the package and the written agreement.
263 Ads Zimbabwe(opens 263ads.co.zw in a new tab) (advertising and customer acquisition) may form part of the delivery.
- Marketing campaign planning
- Social media content production
- Promotional graphics and campaign creatives
- Advertising campaign coordination
- Distribution through relevant digital and community channels
- Promotional listings and visibility through 263 Ads Zimbabwe
- Campaign enquiry tracking and reporting
- Recommendations for improving campaign performance
Industries
Where this is often used
We adapt the approach to your business model, customer journey and sales process.
Private Schools
Help schools reach prospective parents, promote admissions and organise enrolment enquiries.
See the private schools approachRetail
Help retailers connect promotions and customer acquisition with point-of-sale and inventory operations.
See the retail approachPrivate Clinics
Help clinics promote appropriate services and manage routine enquiries and appointment requests.
See the private clinics approachHow engagements work
From Business Challenge to Practical Implementation.
Timelines and budgets depend on the scope we agree with you.
- 1
Understand your needs
We discuss your business, your target customers and your current challenges.
- 2
Define the solution
We agree the scope, deliverables, responsibilities and commercial terms in writing.
- 3
Implement
We deliver the agreed service or system. Timelines and budgets depend on the scope.
- 4
Review and improve
We evaluate the indicators we agreed and identify practical improvements.
FAQs
Common Questions
How is this different from Customer Acquisition?
Marketing and Promotions builds awareness and interest. Customer Acquisition ties that activity to a specific enquiry goal, with landing pages, enquiry capture and qualification. Many clients use both.
Do you guarantee a number of leads or customers?
No. Results depend on your offer, audience, budget, market conditions and execution. We agree what we will measure before a campaign starts and report on it honestly.
Is advertising spend included in your fees?
Your proposal shows advertising spend separately from our fees for planning, content and campaign management, so you can see what goes to media and what goes to our work.
How much content do you produce?
It depends on the package. The number of posts, creatives and campaigns is set out in your written agreement.
Can you promote a private clinic?
Yes, with factual information about the services offered. We avoid patient testimonials and claims about treatment outcomes, and the clinic approves everything before it is published.
Let's Find the Right Solution for Your Business.
Tell us what your business is trying to achieve and where you need support. We'll discuss a practical solution based on your needs.